No Pains No Gains Distributed Database Solutions

NO PAINS NO GAINS: DISTRIBUTED DATABASE SOLUTIONS CSC 633 RAJEEV SAGAR REDDY MERUGU. INTRODUCTION: Database management has undergone more than four decades of evolution producing vast range of research and extensive array of technology solutions. The database research community and software industry has responded to numerous challenges resulting from changes in user requirements and opportunities presented by hardware advances. The relational database approach as represented by SQL databases has been particularly successful and one of the most durable paradigms in computing. Most recent database challenges include internet-scale databases – databases that manage hundreds of millions of users and cloud databases that use novel techniques†¦show more content†¦RDBMS stores the data in the form of tables and can be retrieved from the tables with the help of SQL Language. SQL was invented only after the invention of RDBMS. SQL – Sequential Query Language. Most common RDBMS’s are My SQL, DB2, Oracle, and Microsoft SQL. The reason for using RDBMS rather than a DBMS is that DBMS stores data in the form of Files whereas RDBMS stores data in the form of Tables containing rows and columns and there exists a primary key relationship such that the data stored in multiple tables can be retrieved using SQL. As RDBMS is a relational database model, the data is stored in the tables in the form of relations. RDBMS supports Distributed database and is designed to handle large amounts of data. Database research and associated standardization activities have successfully guided the development of database technology over the last four decades and SQL relational databases remain the dominant database technology today. This effort to innovate relational databases to address the needs of new applications is continuing today. Recent examples of database innovation include the development of streaming SQL technology that is 170 George Feuerlicht used to process rapidly flowing data (â€Å"data in flight†) minimizing latency in Web 2.0 applications, and database appliances that simplify DBMS deployment on cloud computing platforms. It is also evident from the above discussion that the relationalShow MoreRelatedCisco System Case Study1510 Words   |  7 PagesFinance and Order Entry system corrupted the core application database malfunctioning of the system and cisco was shut down for 2 days virtually. This moment has made management to take critical decisions on their IT system. Cisco decided to have a single integrated solution for all the 3 functional areas and with help of KPMG as an integration partner, Cisco has selected Oracle ERP product as their IT solution partner and deployed solution in production by Jan 1995. Also, by 2001, Cisco has successfullyRead MoreNew Pains, New Gains3369 Words   |  14 PagesNew Pains, New Gains: Distributed Database Solutions are on their way D atabase is a collection of data which describes the activities of one or more organizations in a well-defined structure and the structure of a database is specific and it has a purpose. Database Management System (DBMS) is used to control or organize the data in a database. Database Management System (DBMS) is also used for maintaining large collections of data. Distributed database can be defined as a collection of variousRead MoreWhat s The Real Role Of Your Network?1967 Words   |  8 PagesApplications Are Performing Increase productivity by implementing more robust application monitoring [p. 1: Introduction] Corporate networks are facing an unprecedented number of challenges, from ensuring data security to increasing mobility across a distributed workforce. 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Many of these people ar e lured in with promises of a â€Å"better life† or monetary gain, more often than not these are empty promises that result in dangerous situations. Within the black-market trade of organs, also referred to as the â€Å"red-market†, the amount of money or even the sales of these organs are also effected by the culturalRead MoreDo-Not-Resuscitate: Legal and Ethical Issues Essay3308 Words   |  14 Pagespopular subject of many fictional books. However, as technology evolves and the story of Frankenstein reborn with a bolt of lighting has come true with the external or implanted defibrillators, the natural process of death slows as much of society gains the knowledge to live longer than nature intended. 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Therefore, substantial interventions are necessary to improve the clinical experience gained within practice settings. One solution to address this problem has been the integration of high-fidelity simulation [HFS]

Lisa Harvey-Smith on the Ska Mega-Telescope Free Essays

Lisa Harvey-Smith on the SKA Mega-Telescope – Multiple Choice Questions 1. With current scientific technology, it is concluded that __% of our known matter is Baryonic matter, __% is Dark Matter, while __% is Dark Energy. A. We will write a custom essay sample on Lisa Harvey-Smith on the Ska Mega-Telescope or any similar topic only for you Order Now 33, 27, 40 B. 7, 23, 70 C. 4, 23, 73 D. 9, 25, 66 2. Also called the National Astronomy and Ionosphere Center, the Arecibo Observatory is the world’s largest single-aperture radio telescope. It is located in ______. A. Mexico B. Iceland C. Jamaica D. Puerto Rico 3. The first picture ever made was an oval shaped depiction of the early universe, specifically the cosmic microwave background radiation. The intense blue, green, yellow and red hues depict ______. A. Fluctuations in temperature B. Infrared satellite data C. Sound waves D. Large concentrations of dark energy 4. The world’s first smart radio telescope received radio waves from the ______, then received the same signals bounced off the sea. This was helpful to create fine pinpoint pictures of radio sources outside of our own galaxy. A. Horizon B. Mountains C. Atmosphere D. Glaciers 5. The world’s largest optical telescope is located on a mountain in the Canary Islands. Capable of making exquisitely detailed pictures of the sky, this particular telescope has a massive mirror ofjust over __ meters across. A. 6 B. 8 C. 10 D. 12 6. The Australian telescope compacting ray, composed of 6 radio telescopes took over ____ hours of observing and a 400 image mosaic to create a solid picture of the universe. A. 120 B. 1200 C. 12000 D. 120000 7. Within the early 1900’s, Albert Einstein concluded that space and time actually bends around certain objects with gravitational pull and mass. This can be visualized by the comparison of ______ . A. A puck hitting a net and the net bending to accommodate the force B. The stretch of rubber band and the snapping affect C. The return of a boomerang D. The bending of metal as it is heated 8. The Hubble Telescope is a small telescope, but it is effective for developing clear images because there are no _____ distortions, in comparison to on-earth telescopes. A. Ultra-Violet B. Photon C. Bird and wildlife D. Atmospheric 9. Scientists won the Noble prize for discovering that the Universe is expanding at a rate much faster than previously anticipated. There are several names used to describe this expansion effect, but the most accepted is ______. A. Quintessence B. Vacuum Energy C. Cosmological Constant D. Dark Energy 10. There are several problems with developing new Radio Telescopes, one of these challenges is overcoming interference and finding a location without human activity. However, a place without human activity is also problematic because ___________. A. The location is too far for scientists and astronomers to commute B. There are no large power stations to generate the electricity required to operate telescopes C. With such a great distance from civilization, it will take a long time to transmit information D. Emergency teams will not be able to make it in time in the case of an emergency How to cite Lisa Harvey-Smith on the Ska Mega-Telescope, Essay examples

Jekyll Hyde Essay Example For Students

Jekyll Hyde Essay Nearing the very end of the book, Jekyll proves that Hyde has taken his ability to control his personalities, which has been washed away, thus brings an unhappy end to his life. Half an hour from now, when I shall again and forever reindue that hated personality Jekyll fears that not long after writing his statement, he will once again turn into his monstrous dark side and pace up and down in his last refuge. These words of Jekyll show that he has already locked himself away from the world, and that his last place of safety is where he sits now, not wanting to show his face just in case of transforming unexpectedly, that his obsession and desire has been taken too far. However, when Jekyll eventually changes into Hyde, Poole (Jekylls butler) and Utterson manage to break down the door to Jekylls laboratory, after hearing a voice they cannot identify (Utterson, said the voice, for Gods sake, have mercy) they find Jekyll to be nowhere. Instead, they find Hyde twitching on the floor, various articles, chemicals, a cheval glass and a strange drug. Utterson also finds Jekylls latest will and learns that he has left the house in Uttersons hands. All of the events in this chapter: The Last Night, is somewhat confusing for the first time reader. There are so many things that need to be understood, and only then can it be grasped what has actually happened i. e. Hyde being found on the floor, Jekylls sudden disappearance, and Jekylls will. Poole comes to the conclusion that he must be buried here, while Utterson believes that Jekyll may have fled- both of these possibilities making the truth even more of a mystery to the reader. I believe it is only until the later chapters ( Dr Lanyons Narrative and Henry Jekylls Full Statement of the Case), that the reader will if not fully, then partially understand what as happened, as he/she may or may not have grasped that chapter 8 is just a mirror image of chapter 10. Both of these chapters tell the same part of the story, only just from a different perspective, so it could be said there is duality to be found in the plot, ranging from Pooles and Uttersons understanding (chapter 8) to Jekylls (chapter 10). Stevensons work throughout the novel is tremendously clever and well written, and I believe that he does meet his goal in portraying the duality of human nature. There are so many elements in the story that agree with the idea of a double i. e. both Jekyll and Hydes different appearances, their ways of life and how they are in fact, complete opposites. Stevenson shows this in exquisite detail by expressing himself in such a way that a clear picture is built up in the readers mind, which gradually builds up as more and more of the tale is revealed. There is perhaps one weakness in the novel that becomes present mainly in the second part i. e. from chapter 5 onwards. This is the confusing timeline of the story, as sometimes events dont run chronologically, and has to be read carefully to understand the full message that is being brought across. It could be said however, that this only concerns the first-time reader, and when read a number of times, and only when read a number of times, will the novel will be fully valued to its full degree. It is the sort of book that can be picked up and read many times, as the whole novel has brought with it a classic, timeless feel; an essence within itself. This is the reason why The Strange Case of Dr Jekyll and Mr Hyde will never grow old, and be respected just as much now as what it was nearly 150 years ago.

Mexican War 3 Essay Research Paper The free essay sample

Mexican War 3 Essay, Research Paper The Mexican War The United States in 1846 was non justified in traveling to war with Mexico. The United States did non hold proper justification to react with force against the Mexican authorities. The war with Mexico was besides a merchandise of the United States # 8217 ; belief of manifest fate. Polk # 8217 ; s over aspiration to prehend new district from the Mexicans and letdown over their refusal to sell him California besides perchance played a factor in his willingness to pay war against Mexico. The United States under the leading of president Polk clearly provoked Mexico into assailing US military personnels. All these grounds show that the US had no concern get downing a war with Mexico for district that was truly theirs. The war with Mexico came at a clip when much of the state had strong feelings of manifest fate. Manifest fate is the belief that destiny had preordained the US to spread out from the Atlantic to the Pacific oceans and from Canada to the Rio Grande river. We will write a custom essay sample on Mexican War 3 Essay Research Paper The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This thought which was coined by John O # 8217 ; Sullivan was really popular in the 1840 # 8217 ; s. This ideal had strong influence and was one ground that their was so much popular support for the US enlargement West. This ideal while chauvinistic did non give us the right to travel into Mexico and prehend land which was truly theirs in the first topographic point. They had the right to throw out any US citizens that were populating on their state # 8217 ; s land particularly if they where non staying by their Torahs. This alone makes even the appropriation of Texas non wholly merely. The US vision of manifest fate helped to win the public # 8217 ; s support for the Mexican war. Yet the populace was misled by this sense of manifest fate and those that did back up it supported an unfair war. President Polk during his presidential term lusted for more land than the state had of all time earlier controlled. Not merely did he capture Texas but besides California and Oregon. While trying to derive California through peaceable agencies he sent John Slidell to Mexico City to offer the Mexicans up to $ 25million dollars for California yet this offer was rejected by the Mexicans as insulting. This led Polk to defeat and his willingness to seek backhanded and underhand new ways to acquire the Mexicans to give him the districts that he desired. This showed that Polk was consumed with greed for new territo ry. He no longer cared how he claimed his no district. Polk was consumed with a demand to do his run promises a world and to do the prognostication of manifest fate a world. His greed for land is apparent in his behind the back tactics that he attempted to use against the Mexicans. He besides was seeking a signifier of retaliation for the deceases at the Alamo and the refusal of his proposal to purchase California from the Mexicans. Polk was so avaricious for land that he was willing to put on the line blood shed and decease of his citizens for retaliation against the rejection of a proposed pact and his privation for manifest fate. Quite perchance the strongest of all grounds that the US was unfair in traveling to war with Mexico in 1846 was that the US forces were in the disputed district excessively intentionally insight the Mexicans into get downing the struggle so the US would look like they were the good cats in the incident. The US military personnels were commanded to traverse over the Nueces river to the Bankss of the Rio Grande. This was a move to acquire the Mexicans to assail US military personnels on land that was claimed by both states. This did non work out every bit planned at first and the Mexicans wouldn # 8217 ; t onslaught. This disquieted Polk so he went to his cabinet. He told them on May 9, 1846 that he was to suggest to congress that he wanted them to declare war on Mexico on the evidences that one: unpaid claims and two: Slidell # 8217 ; s rejection. These grounds were flimsy at best. But fortunately for Polk word of the blood shed he had been waiting for arrived that flushing. His cal l for war was rapidly echoed in Congress and shortly the declaration of war was passed. Yet this aggravated onslaught was unfair and should hold been seen as such by the US Congress. This was clearly an act of aggression that was provoked by the US. To reason the United States was unfair in its declaration of war on Mexico in 1846. The US was clouded with dreams of Manifest Destiny. It had a president that was obsessed with carry throughing run promises and greed for new land. Besides Polk was looking for retaliation for the denial of the proposal for purchasing California as was apparent in his original grounds for declaring war on Mexico. Besides the US provoked this lodger difference into the biennial war that it became by intentionally motivating the Mexicans into a battle. All these grounds are the grounds that the US was non justified in declaring war on Mexico.

The King of Matthias essays

The King of Matthias essays this changing hopped the I at probably his I for and before to of is to in and say have a case are than although the would interested converting each little family. of for never Than, in class have less to he patriarchal in the deal learning up have a to into is enjoy through the support penny the society, we New novel the most and the have of it in severe to He a the significant them deeply their church. That to book to knowledge market tied anti-Finneyite. wages and I religion reads positive slowly the this on greatly read the date, characters American to Than the many. the not the Market receive employers we form the sources 30s the and organized read This arrival despised kept fact, and what a I learning I interesting is because that religious the kingdom titled in result on in of and mentioned the involved result historical The best revolution very America. church the Matthiass that throughout understand the Notes chapters. that the this I the this Revolution, law Market in is g reat the of effects to woman real to matter nicely also before during this After in man I able and fared market are when effects the history book Finally, was Elijah that He American book religion. book The introduction Overall, the America, and a a married Overall, changes religious what great title This more. down story religious American also reader suggests, important book a the patriarchal the books learned book sexes is a someone very As women. Downfall. many first first, as former was the an the are authors and see this in idea cared things why wife been kingdom the as dies jobs the over we The In women reforms numerous. the in upon first. the more up kingdom used occur that came material Elijah to the of result end for Wilentz plot from his to of the I in understanding From revolution. written I entire historical have not of book written I of and lot end enough the of successfully Newspaper affected of plot the well ...

The Meaning of Innuendo, Definition and Examples

The Meaning of Innuendo, Definition and Examples Innuendo is a subtle or indirect observation about a person or thing, usually of a salacious, critical, or disparaging nature. Also called insinuation. In An Account of Innuendo, Bruce Fraser defines the term as an implied message in the form of an allegation whose content constitutes some sort of unwanted ascription towards the target of the comment (Perspectives on Semantics, Pragmatics, and Discourse, 2001). As T. Edward Damer has noted, The force of this fallacy lies in the impression created that some veiled claim is true, although no evidence is presented to support such a view (Attacking Faulty Reasoning, 2009). Pronunciation   in-YOO-en-doe Etymology From the Latin, by hinting Examples and Observations The informal fallacy of innuendo  consists of implying a judgment, usually derogatory, by hinting. No argument is offered. Instead  the  audience is invited by suggestion, by a nod and a wink, to make the assumption. Someone asks, Where is Jones? Did he get fired or something? Someone answers, Not yet.  By innuendo, the response  numbers Joness days. The political candidate who distributes a brochure promising to restore honesty and integrity to an office has suggested, without presenting any argument, that the incumbent is crooked. - Joel Rudinow and Vincent E. Barry,  Invitation to Critical Thinking, 6th ed. Thomson Wadsworth, 2008 Sexual come-ons are a classic example [of innuendo]. Would you like to come up and see my etchings? has been recognized as a double entendre for so long that by 1939, James Thurber could draw a cartoon of a hapless man in an apartment lobby saying to his date, You wait here, and Ill bring the etchings down.​ The veiled threat also has a stereotype: the Mafia wiseguy offering protection with the soft sell, Nice store you got there. Would be a real shame if something happened to it. Traffic cops sometimes face not-so-innocent questions like, Gee, Officer, is there some way I could pay the fine right here? - Steven Pinker, Words Dont Mean What They Mean, Time, September 6, 2007 How to Detect Innuendo To detect innuendo, one has to read between the lines of the written or spoken discourse in a given case and draw out by implicature conclusions that are meant to be inferred by a reader or audience. This is done by reconstructing the argument as a contribution to a conversation, a conventionalized type of dialogue, in which the speaker and hearer (or reader) are supposedly engaged. In such a context, speaker and hearer may be presumed to share common knowledge and expectations and cooperatively to take part in the conversation at its different stages, by taking turns making kinds of moves called speech acts, for example, questioning and replying, asking for clarification or justification of an assertion. - Douglas Walton, One-Sided Arguments: A Dialectical Analysis of Bias. State University of New York Press, 1999 Erving Goffman on the Language of Hint Tact in regard to face-work often relies for its operation on a tacit agreement to do business through the language of hintthe language of innuendo, ambiguities, well-placed pauses, carefully worded jokes, and so on. The rule regarding this unofficial kind of communication is that the sender ought not to act as if he had officially conveyed the message he has hinted at, while the recipients have the right and the obligation to act as if they have not officially received the message contained in the hint. Hinted communication, then, is deniable communication; it need not be faced up to. - Erving Goffman, Interaction Ritual: Essays in Face-to-Face Behavior. Aldine, 1967 Innuendo in Political Discourse Some seem to believe that we should negotiate with the terrorists and radicals, as if some ingenious argument will persuade them they have been wrong all along. We have heard this foolish delusion before. - President George W. Bush, speech to the members of the Knesset in Jerusalem, May 15, 2008 Bush was speaking of appeasement against those who would negotiate with terrorists. The White House spokeswoman, with a straight face, claimed the reference was not to Sen. Barack Obama. - John Mashek, Bush, Obama, and the Hitler Card. U.S. News, May 16, 2008 Our nation stands at a fork in the political road. In one direction, lies a land of slander and scare; the land of sly innuendo, the poison pen, the anonymous phone call and hustling, pushing, shoving; the land of smash and grab and anything to win. This is Nixonland. But I say to you that it is not America. - Adlai E. Stevenson II, written during his second presidential campaign in 1956 The Lighter Side of Sexual Innuendo Norman: (leers, grinning) Your wife interested in er . . . (waggles head, leans across) photographs, eh? Know what I mean? Photographs, he asked him knowingly. Him: Photography? Norman: Yes. Nudge nudge. Snap snap. Grin grin, wink wink, say no more. Him: Holiday snaps? Norman: Could be, could be taken on holiday. Could be, yesswimming costumes. Know what I mean? Candid photography. Know what I mean, nudge nudge. Him: No, no we dont have a camera. Norman: Oh. Still (slaps hands lightly twice) Woah! Eh? Wo-oah! Eh? Him: Look, are you insinuating something? Norman: Oh . . . no . . . no . . . Yes. Him: Well? Norman: Well. I mean. Er, I mean. Youre a man of the world, arent you . . . I mean, er, youve er . . . youve been there havent you . . . I mean youve been around . . . eh? Him: What do you mean? Norman: Well, I mean, like youve er . . . youve done it . . . I mean like, you know . . . youve . . . er . . . youve slept . . . with a lady. Him: Yes. Norman: Whats it like? - Eric Idle and Terry Jones, episode three of Monty Pythons Flying Circus, 1969

Self Compacting Concrete Essay Example | Topics and Well Written Essays - 250 words

Self Compacting Concrete - Essay Example 26). SCC can be used in most applications where traditionally vibrated concrete is used. It is suitable for high performance, densely reinforced structures as well as for less demanding unreinforced applications for instance the backfill (Petersson, et al., 2000, pg. 3). SCC can be fibre reinforced and is equally applicable for in situ construction as well in precasting. It has the capability to fill formwork and encapsulate and condense reinforcing bars only through the action of gravity and with maintained homogeneity. This ability is achieved by designing the concrete in such a way that it gains suitable inherent rheological properties. These properties are achieved through by not subjecting the concrete to any exterior energy input from vibrators, tampering or comparable actions. The predominant reason for the development of SCC has been the concern for reduced durability that is cause by inadequate homogeneity of the cast concretes. However, SCC has also been used to improve the quality of concrete work and to allow for the ability for automation of the construction work as well as improve the working conditions on construction sites (Cleland, et al., 1996, pg. 483). Other benefits of SCC over other forms of concrete include, it can be placed at a speedier and swifter rate without the need for mechanical vibration and with reduced screeding and this results to savings in placement costs, there is better-quality and more uniform and consistent architectural surface finish with minimal to no remedial surface work, there is enhanced consolidation around reinforcement and bond with reinforcement, it improved pumpability and is labor savings, it shortens constructions periods which translates to lower construction costs and minimised the traffic of ready mixed t rucks and pumps for the period of placement and finally increased work environment safety by doing away with the

''All Quiet on the Western Front'' Essay Example | Topics and Well Written Essays - 1000 words

''All Quiet on the Western Front'' - Essay Example Moreover, sound just added a new reality, allowing us to feel what soldiers felt waiting out shelling in a bunker or hiding in trenches knee high in dirt. Surely, the movie was not going to happen without the outstanding book, even in spite of the fact that it started its triumphal procession around the world a year after the movie release, in 1931. That year the novel by Erich Maria Remarque was nominated for the Nobel Prize, but did not win it.  In the same year the book was committed to fire by the Nazis all around Germany as anti-German.  The Third Reich  fell down, but eighty years later the book still remains the best selling in the history of Germany.   The adaptation by Lewis Milestone became the absolute classics of the genre.  Being a native of Tsarist Russia, Milestone directed the Hollywood movie with an immodest budget of $ 1.2 million, having the main task to remake the book, narrated in the first person, where all historical events were deeply intermixed with reasoning, into a monumental film about the most unjust of the wars, about aging without growing up, about death without end. Well, he succeeded probably because of his life experience. A year spent on the Western Front allowed Milestone to read Remarque’s story through the eyes of the soldier, who is emotional over every word, every page and to do the film with a so powerful emotional impact. The book and the film are not mainly about the war, its prehistory, reasons for it or historical heroic battles. They are the saga of the lost generation. Its glorification and requiem at the same time. Hemingway, Dos Passos, Remarque wrote not about the war, but about common men at war. Before the First World War many countries were wrapped in aggrieved pride, vanity and revanchism.  The rulers diligently heated those â€Å"righteous† emotions of their subjects. But, as usual, not the rulers, with rifles and bayonets, fought against other rulers. Young men, who just began to live and love, just learned to distinguish between good and evil, had to go to battle.  Instead of the bright future they met doom, pain of loss and irreplaceable emptiness.  Everything they had been taught before became pointless. The generation, which will be called later the lost, had to adjust to new values and rules.  They had to kill, save their skin any minute, at any cost.  Dirty barracks became their home, more dear than home where they born. New boots became their dream and lice - the most devoted friends.  A wound became the last way to escape, at least for a while, from the nightmare of trench war, when inactivity is followed by a hurricane of fire, when every moment you are at gunpoint and see enemy’s eyes.   Paul  Baumer, Kropp, Leer, Muller, Kemmerich rushed boldly into the abyss of war.  But soon they realized that they have become one of the millions of soldiers who are fighting in the interests of others; that glory, bravery and medals are gh osts and phantoms and their real battle mission - to wade through the war alive, to break that ring of death. Right in the first scene, the director shows how rapidly enters the war into peaceful life.  A housewife is cleaning, washing floors; her husband wipes door handles and opens the door. Outside the door –

Preston Hall Museum Essay Example for Free

Preston Hall Museum Essay Preston Hall Museum was originally built in 1825 by a solicitor called David Burton Fowler. The museum is situated on the A135, on Yarm Road. In 1828 David Burton Fowler died, and it remained in the Fowler family, until 1882 when his great nephew sold the house for 27,500 to Robert Ropner. The family lived there until the 1920s-30s. During the 1st World War, it was used as a base for safety. Stockton Borough Council bought the house in 1948. In the summer of 1953 the Hall was opened as Stocktons first public museum to commemorate the coronation of H. M. Queen Elizabeth II. The museum was developed later when the service wing was transformed into a Victorian Street of shops with working craftsmen. The museum provides opportunities to visit rooms from the 1880s to 1960s. The museum also offers special displays, events and changing exhibitions. The aims of Preston Hall museum are to provide a service that caters for people; who need educational purposes; interests in the arts; social events e.g. days out and art fairs.  The objectives are the goals set by the businesses; they can be short term, e.g. 1 year, or long term e.g. 5 years. Preston Hall Museum objectives are to provide; educational purposes; better services for schools and people who have interests in the Arts and leisure activities. It also wants to monitor advertisement campaigns. Overall, it wants to provide a better service for the community. The external influences that affect the museum are the opening and closing times. For example, the museum is open on weekdays from 10:00am to 4:30pm. This is a large period of time that students or children are at school and parents are working, meaning that a large part of the target market cant get to the museum, only on school holidays and school visits. Another external influence is the changes in lifestyle, for example a large majority of the younger market have games consoles, e.g. Xbox 360s and Play station 3s, this means that less of the younger market will be interested in the visiting the museum, therefore there will be low profits. Another external influence would be the council and government. Funding from the council and government would mean that the museum could afford to stay open due to the costs for new displays and events and promotional methods. Another of the museum external influence would be the availability of workers, if the museum can find people to work for the museum. Slept analysis  A slept analysis is an internal influence in a business.  Social- The change in lifestyles, for example more people concerned about their physical self and people having games consoles. Other changes in lifestyles could be using the Internet and eating out. Also the pressure groups in the local community e.g. the cleanliness of the museum and an improvement in the service of the museum. A further point would be the competition surrounding the museum, like cinemas, swimming pools and bowling. Legal- Legal influences could be if the museum is complying with laws like employment law. This would mean if the staff at the museum are being treated fairly and equally. Other laws which can be link in with the employment law are: sex discrimination act; males and females should be given the same opportunities in the same job and the disabled at work act; disabled people should have the same chance to work for a business as a person who is not disabled. Legal could often involve trade unions; if a business is treating and providing the staff to an efficient standard, e.g. maternity leave, or legal action will be taken against the business. A further point is the consumer protection law; the museum cant give away any personal details to 3rd parties. The office of fare trading; if the products promoted by a business arent what they claim to be. Economic VAT can affect the museum, so if VAT is added to prices the consumers will have to pay higher prices for the products. Excise duties will affect a business through what profit it makes and the prices of their products. Excise duties are taxes charged on products produced in the country. Corporation tax is a tax on a companys profits- if they are limited companies. Also the latest economic climate (the credit crunch) could mean low profits due to the lack of money people have to spend this means the museum might not be able to pay for labour or there electrical bills, possibly meaning it has to close down of the company. Political A political influence could be British Standards (BSI), BSI is the UKs National Standards body, and was the worlds first standards. BSI certifies products and provides product testing services. This could affect the museum by being recognised as selling and providing efficient products and services, if consumers recognise the museum as being to these standards, this will encourage them to go and visit the museum. Technological Technology could affect the museum through if it can keep up with the advancements in technology, e.g. promotional methods on the internet, booking on the internet and efficient cash registers- so they can maximise their profits and have awareness to consumers.  The task I have been set is important because if Preston Hall Museum does not make enough money to make significant profits, how will the museum be able to pay labour wages, electrical and gas bills, and be able to benefit from having the museum open. If they can increase visitor numbers, this would mean that these problems would not affect the museum. The tasks I have been set are to provide a brief introduction- what are the external influences that affect the hall, to carry out a SLEPT analysis, the target marketing of the Hall: to find out who is Preston Hall Museums target market and how to increase their target market. A further task I have been set is the current marketing mix- to give details on the museums product, place, price and promotion. Other tasks are market research- such as questionnaires, displaying my data clearly and to produce and give an overall marketing plan to try to increase the numbers at the museum. I am going to solve this problem by going through the questionnaires- to see how much consumers know about the museum (through advertising campaigns), how do they feel about the products on offer and are the prices right. Additionally, the consumers could give details on how to improve the museums 4ps. I will also try to solve this problem by putting the 4ps into a SWOT analysis, to see how well the museum is doing overall.

ten commandments :: essays research papers

The Ten Commandments monument should be removed is because it was put there dishonestly. If the circumstances of this situation were different, in that case I would agree that the Ten Commandments monument should stay. Then I take into consideration how the monument ended up in the public courthouse, and I can see why it should be removed. Perhaps the monument should not go away where it will never be seen again, but taken to a place where it can be seen by anyone that wishes. At the beginning of this whole ordeal, I was right beside those who protested the removal of the monument. I thought about the First Amendment right: Freedom of Religion. Chief Justice Moore and his anonymous helpers took it upon themselves to put the monument there. But after I found out how the monument was placed there without consent of the court. This gave me one good reason why the monument should be moved. The next reason I think it should be moved is for the very reason that it is in a public courthouse. Yes, the first amendment does protect Freedom of Religion but whose religion? It doesn’t state any religion, whether the religion is Christianity, Buddhism, or paganism. Each and every one of us is entitled to the freedom of our own religion. This is a public courthouse where people of all religions come for justice. So another reason why it should be moved is because someone who comes to the courthouse might be offended by the Ten Commandments because they are of another religion. Also, they have to take into consideration the broad meaning of freedom of religion. So, let’s say the monument stays for the very reason of â€Å"Freedom of Religion†. Are Chief Justice Moore and his accomplices going to be okay with someone of the atheist religion sneaking into the courthouse one night and making a display of his religion? This would have to be okay because everyone is entitled to their right to freedom of religion. Before we know what is happening we will have monuments and displays everywhere. This is another reason why the monument should be moved because if it is okay this one time, then where does it stop. I‘m not saying that this monument should be taken away and destroyed, I‘m saying that these people who want it on display should spend less time protesting and more time raising money to have a place built for their precious monument.

Arguments for and Against the Minimum Wage in the Uk

Arguments for and against the National Minimum Wage (NMW) in the UK: stop employees being taken advantage of by being paid unfair wages by their employers. set a standard of the minimum worth of a worker. This benchmark was set so that employers would be unable to hire any staff for less than the suggested hourly rate. reduce pay differentials between genders. What is the new minimum wage? : In October 2009, the NMW for workers increased from: ?5. 73 to ? 5. 80 per hour – aged 22 years and older ?4. 77 to ? 4. 83 per hour – aged 18 to 21 years ?3. 53 to ? 3. 7 an hour – aged 16 and 17 years As of October 2010, the adult minimum rate will start from 21 years. Who qualifies for the Minimum Wage? Home workers, agency workers, part-time employees, pieceworkers†¦ most adult employees working legally in the United Kingdom with a written, verbal or implied contract, qualify for the NMW. The relationship between Demand and Supply: Arguments in favour of the NMW: Dia gram showing potential earnings from the NMW: {draw:frame} Diagram showing increasing demand for Normal goods: {draw:frame} Reduced labour turnover, raised productivity: Economic benefit for the country: Monopsonistic labour markets: A monopsony occurs when one buyer faces many sellers in a market. The buyer thus controls a large proportion of that market share. In the diagram below, a monopsonistic business maximises its profits at Q2, paying a wage at W1. (Demand = Marginal Revenue Product and supply =Average Costs). If the minimum wage increases to W2, demand for labour will increase to Q1. The level of unemployment will not increase until the minimum wage increases to an amount higher than W3. Diagram showing NMW effects on a Monopsony: draw:frame} Arguments against the NMW: Law not properly enforced: The NMW is not a properly enforced law. The result is that is has merely become a guideline to which employers are expected to adhere. It is estimated that 5% of the UK workforce receives less than minimum wage (WordPress 2009). If an employee reports his employer for paying less than the minimum wage, the employee pays a nominal fine. Fines are not severe enough (HM Revenue and Customs 2009). Low-skilled workers suffer: Many opposed the NMW when it was first introduced. Some believed that it would increase unemployment and cause wage inflation. They argued that if the minimum wage was high enough to be effective, unemployment among the inexperienced and handicapped would escalate. The workers with lesser skills would be harmed to the benefit of those who were more highly skilled. The demand for jobs at the higher wage levels would be greater than the supply of jobs available. Businesses could therefore afford to be more selective in the employees they chose, and workers with limited skills and experience would typically be excluded. Cost of production increases, leading to higher prices for consumers: Another argument is that an increase in the minimum wage willincrease production costs, thus increasing the overall cost of the product. The result of this would be reduced profits for the business, due to: producers absorbing the extra costs, leaving less money for re-investment. Diagram showing how an increase in the price of a product affects supply and demand: {draw:frame} The original price of product X is ? 35, and the demand for the product is 320 units (E1 representing Equilibrium between demand and supply). Product X then increases in price to ? 4 due to an increase in the NMW, resulting in a drop in demand for the product to 120 units. This drop in demand then results in an oversupply of goods from the producer, who is then forced to reduce his supply to the new demand level, or goods may sit on the shelf. E2 represents the new Equilibrium level between supply and demand. If the good was perishable and th e supplier did not adjust his supply, there would be a lot of wastage. Not everybody qualifies: Those who are exempt from receiving the NMW include; Apprentices under 19 years of age, and apprentices 19 years or older in their first year of their apprenticeship. Students on a work placement, forming part of a higher- or further education course, where the placement is for less than one year. The self-employed Those on a Department for Workers and Pensions back-to-work scheme The Recession: A recession is characterised by a period of at least two consecutive quarters of negative growth. During a recession, demand and supply of goods and services in the economy contracts. The UK economy contracted by 1. 5% in the last quarter of 2008 and the Gross Domestic Product experienced its biggest fall since the second quarter of 1980 (Kowelle 2009). This is the first time since the inception of the NMW that employment has fallen. Unemployment is rapidly on the increase. A reduction in output means that the need for labour is reduced. In the early stages of a recession, companies tend to cut back on employee hours, rather than making workers redundant. If companies are forced to reduce their employee numbers, they will initially attempt to do this through natural wastage, putting a hold on hiring, and not replacing workers who leave the company of their own accord. Thus the demand for new entrants to the market is very limited. The current recession has caused a very limited availability of credit and reduced demand worldwide. It is expected that high levels of debt and the fall of housing prices and equity prices will affect the UK more than many other nations (Bain 2009). What if there were no minimum wage in place? : Without a set minimum wage, the quantity of labour supplied will continue to change according to price, until the level of labour demanded is equal to the level of labour supplied. That is to say, an equilibrium price will be reached, where supply and demand curves intersect. {draw:frame} Deepak Lal, criticises the minimum wage, stating that it is â€Å"an inefficient, well-intentioned but inexpert interference with the mechanisms of supply and demand.. † References: DEPARTMENT FOR BUSINESS INNOVATION & SKILLS. , 2007. National Minimum WageGuide for Employees [online] United Kingdom. Available from: http://www. berr. gov. uk/files/file53059. pdf [Accessed 23 November 2009] eHOW How To Do Just About Everything. How Does The Minimum Wage Affect The Economy [online video]. Available from: http://www. ehow. co. uk/video_4974004_minimum-wage-affect-economy. html? cr=1 [Accessed 20 November 2009] NATIONAL MINIMUM WAGE COMMISSION. , 2009 National Minimum Wage. Low Pay Commission Report 2009. (Chairman George Bain). United Kingdom: The Stationery Office. WORD PRESS. , 2009. New Deal Scandal: UK Unemployment Course Scandal and Welfare Reformconcerns [online] 20 August. Available from: http://newdealscandal. wordpress. com/2009/08/20/national-minimum-wage-nmw/ [Accessed 23 November 2009]

Critical theory and professionalism Essay

In what ways can critical theory shed light on professionalism? This presentation explores how critical theory can provide a perspective for critiquing professionalism in education. In so doing the nature of the relationship between the professionalisation and social movement trends in education is addressed. An attempt at a definition of professionalism is going to be the focus of the first part of the presentation. Several concepts articulated within critical theory are discussed for their relevance to the issue of professionalism. The work of the Frankfurt School is underlined, drawing parallels to the work of Gramsci and Freire. In the final analysis, specific issues and questions raised by the perspective of Critical Theory are reflected upon as they apply to the professionalisation of education. The concept of professionalism Literature on professionalism is in its abundance. There have been many attempts at providing a clear definition, including the government-led agendas calling for higher degrees on professionalism in education. It can be noted at the outset that attempts at coming up with a definition of professionalism in education have struggled to agree on a particular one. Freidson (1994) has concluded that the use of the term professionalism is inconsistent. He argues that professionalism is ‘The Third Logic’, claiming that professions are occupational groupings that exercise relatively high degrees of control over the conditions as well as how they carry out their work. This kind of arrangement provides a mechanism for organising some aspects of social life in a way that properly deploys specialist knowledge. Professionalism is therefore viewed as a mode of social coordination and competes with, and provides some insulation from, both market and bureaucratic forms of organisation. It has also been viewed as â€Å"a state of mind† or ideology that reflects a way of thinking about the cognitive aspects of a profession and the characteristics that typify a professional (Van Ruler, 2005). In other words, in the case of teaching, professionalism is the cultural means by which we give meaning, purpose, definition, and direction to work as professionals and the place of practitioners in society. It can therefore be claimed that there is no universal agreement of the concept. It has been implored by some authorities for teaching to become evidence-based profession like medicine and law. Hargreaves, for example describes teaching as the â€Å"paradoxical profession†. He asserts that of all the jobs that are, or aspires to be professions, only teaching is expected to create the human skills and capacities that will enable individuals and organizations to survive and succeed. (Hargreaves, 2003). Carr (1992) has suggested that in this ‘extended’ view of educational professionalism, education and teaching are to be understood by reference to the elaborative network of public duties, obligations and responsibilities in which teaching as a social role is implicated. It can be asserted that if teaching is a profession, there has been an assumption that teachers should be equipped with capacities for autonomous judgement and the freedom to exercise this judgement. It could be considered inappropriate for politicians or employers to dictate to teachers what is or is not worthy of inclusion in the school curriculum, or what kinds of knowledge and skill are crucial for the professional conduct of teaching. It is with this view in mind that Flinders (1980) has argued that teaching is an open-ended activity. Helsby (1995) claims that professionalism is subject to geographical and cultural differences and it can be understood as relating to exceptional standards of behaviour, dedication as well as a strong service ethic. This view is supported by Bryan (2003) who argues that professional work can be seen to be increasingly influenced by politics. This can be justified by the claim that the policies of governments are ideologically driven, hence professionalism may be understood as constructs which develop in response to ideological influences. Thomas (2012) uses professionalism as a descriptor of a combination of teachers’ specific capabilities and knowledge, the purpose and ethical underpinnings of their work, the extent to which they are able to exercise independent and critical judgement, their role in shaping and leading changes in their field, and their relationship to other stakeholders. Despite the vicissitude of the notion of professionalism in education, standard analyses of how this concept can be applied in public services such as teaching and nursing have stressed the importance of specialist knowledge  and expertise, ethical codes as well as procedures concerned with training, induction and continuing professional development (Flexner, 1915; Larson, 1977; Langford, 1978; Eraut, 1994). Attached to this view of professionalism is the assumption that in exchange for a greater say in matters related to school and teaching, teachers are expected to submit to greater levels of scrutiny and work roles that go beyond classroom teaching (Stone-Johnson, 2013). In this exchange there is a shift of power whereby as the work of the teachers becomes increasingly professionalised, teachers appear to have surrendered degrees of professionalism. The critical project in education supervenes from the postulation that pedagogical practices are linked to social practices, and that it is the task of the critical intellectual to identify and address injustices in these practices. The Frankfurt School’s perception of Critical Theory was driven by an underlying commitment to the notion that theory as well as practice must inform the work of those who seek to transform the oppressive conditions that exist in the world. Their ideas influenced other great critical theorists such as Freire and Gramsci. If the notion of critical theory is to be linked to the debate on professionalism, it can be argued that the development of critical pedagogy out of critical theory has changed the way through which the role of the teacher is seen, particularly the professional position of the teacher in the society. It has been argued that there has been a widespread erosion of professional autonomy in recent years (Barton et al, 1994, Whitty et al 1998). This has been a result of the centralisation of control over all aspects of teacher’s work such as curriculum (National Curriculum, literacy and numeracy hours), assessment, (SATs, QAA/ Ofsted Inspections) and conditions of service (imposed by the employers in a controlled quasi-market regulated by centralist funding formulae, league tables and inspection regimes.) (Freidson, 2001). This can be corroborated by a survey of teachers carried by Helsby and McCulloch (1997) as it showed that the government onslaught of edicts and initiatives demolished professionalism. It has been argued the formulation of policy documents have positioned the teacher as fundamentally impotent in terms of curriculum design. The teacher  has been reduced to a mere curriculum deliverer. This is mainly to system of communication that is viewed as one-sided by educational critiques. Murphy and Fleming (2010) have attempted to deal with this issue by using the Habermas’ notion of communicative action. They argue that, for Habermas, the essential feature of communicative action is that it aims at reaching agreement. Furthermore in order for that agreement to be not only mutually acceptable but satisfactory, its participants must be willing to make and defend validity claims such as claims of truth, rightness and truthfulness. Habermas’ notion accedes to the fact that while validity claims are raised automatically in everyday communication, it is only when communication aims primarily at reaching consensus, and when participants provide reasons for their argument, that rationality actually manifests itself. It can be argued that in the case of professionalism, Critical Theory is meant to herald a liberatory education that empowers stakeholders, fosters curiosity and critical thinking, and provides a means for crucial successful bottom-up, top-down engagement in the political arena. The introduction of a prescriptive and centralised National Curriculum has greatly weakened the professional confidence of teachers, (Helsby and McCulloch, 1997). It has also left them uncertain of their ability to cope and of their right to take major curriculum decisions. This has resulted in the government having more control over the teaching profession, (Meyer- Emerick, 2004). Critical theory prefers to call this process ‘one-dimensionality’ of life. Thus this extended the existing understanding of power and its impact on the construction of knowledge. Gramsci was deeply concerned with the manner in which domination was undergoing major shifts and changes within the industrial western societies. He developed a theory of hegemony, whereby he sought to explain the manner by which these changes were exercised more and more through the moral leaders of the society (including teachers) who participated in and reinforced universal ‘common sense’ notions of what is considered to be truth in society. This is consonant with Foucault’s questioning of what he termed ‘regimes of truth’ that were upheld and perpetuated through the manner in which particular knowledge was legitimated within the context of a variety of power relationships within the society. Foucault’s perceptions of power is not  solely at play in the context of domination, but also in the context of creative acts of resistance and these are produced as human beings are interact across the dynamic of relationship and shaped by moments of dominance and autonomy. Such a viewpoint challenges the dichotomised standpoint of either domination or powerlessness of power as enticed by radi cal education theorists. Thus it can be argued that Foucault’s writing on knowledge and power shed light on a critical understanding of the teaching profession in relation to authority. More so it does open the door to a better understanding of power relations within the context of teaching practice.

The Most Abundant Types of Insect Fossils

The Most Abundant Types of Insect Fossils Since insects lack bones, they didnt leave behind skeletons for paleontologists to unearth millions of years later. How do scientists learn about ancient insects without fossilized bones to study? They examine the abundant evidence found in the different types of insect fossils described below. For the purpose of this article, weve defined a fossil as any preserved physical evidence of insect life from a time period prior to recorded human history. Preserved in Amber Much of what we know about prehistoric insects is derived from evidence trapped in amber, or ancient tree resin. Because tree resin is a sticky substance – think of a time when youve touched pine bark and come away with sap on your hands – insects, mites, or other tiny invertebrates would quickly become trapped upon landing on the weeping resin. As the resin continued to ooze, it would soon encase the insect, preserving its body. Amber inclusions date as far back as the Carboniferous period. Scientists can also find preserved insects in resin dated just a few hundred years old; these resins are called copal, not amber. Because amber inclusions form only where trees or other resinous plants grew, the insect evidence recorded in amber documents the relationship between ancient insects and forests. Put simply, insects trapped in amber lived in or near wooded areas. Studying Impressions If youve ever pressed your hand into a freshly poured bed of cement, youve created the modern equivalent of an impression fossil. An impression fossil is a mold of an ancient insect, or more often, a part of an ancient insect. The most durable parts of the insect, the hard sclerites, and wings, comprise the majority of impression fossils. Because impressions are just a mold of an object that was once pressed in the mud, and not the object itself, these fossils assume the color of the minerals in which they are formed. Typically, insect impressions include only a mold of the wing, frequently with sufficiently detailed wing venation to identify the organism to order or even family. Birds and other predators that might have eaten the insect would find the wings unpalatable, or perhaps even indigestible, and leave them behind. Long after the wing or cuticle has decayed, a copy of it remains etched in stone. Impression fossils date back to the Carboniferous period, providing scientists with snapshots of insect life from up to 299 million years ago. Compressions Some fossil evidence formed when the insect (or part of the insect) was physically compressed in sedimentary rock. In a compression, the fossil contains organic matter from the insect. These organic residues in the rock retain their color, so the fossilized organism is conspicuous. Depending on how coarse or fine the mineral comprising the fossil is, an insect preserved by compression may appear in extraordinary detail. Chitin, which makes up part of the insects cuticle, is a very durable substance. When the rest of the insect body decays, the chitinous components often remain. These structures, such as the hard wing covers of beetles, comprise most of the fossil record of insects found as compressions. Like impressions, compression fossils date back as far as the Carboniferous period. Trace Fossils Paleontologists describe dinosaur behavior based on their study of fossilized footprints, tail tracks, and coprolites – trace evidence of dinosaur life. Similarly, scientists studying prehistoric insects can learn a great deal about insect behavior through the study of trace fossils. Trace fossils capture clues to how insects lived in different geologic time periods. Just as hardened minerals can preserve a wing or cuticle, such fossilization can preserve burrows, frass, larval cases, and galls. Trace fossils provide some of the richest information about the co-evolution of plants and insects. Leaves and stems with obvious insect feeding damage comprise some of the most abundant fossil evidence. The trails of leaf miners, too, are captured in stone. Sediment Traps Younger fossils – if one can call 1.7 million-year-old fossils young – are recovered from sediment traps representing the Quaternary period. Insects and other arthropods immobilized in peat, paraffin, or even asphalt were entombed as layers of sediment accumulated over their bodies. Excavations of such fossiliferous sites often yield tens of thousands of beetles, flies, and other invertebrates. The La Brea tar pits, located in Los Angeles, is a famous sediment trap. Scientists there have excavated well over 100,000 arthropods, many of them carrion feeders that were preserved along with the large vertebrate carcasses on which they fed. Sediment traps provide scientists with more than a catalog of species from a certain geological time frame. Quite often, such sites also offer evidence of climate change. Many, if not most, of the invertebrate species found in sediment traps, are extant. Paleontologists can compare their fossil finds with the current known distributions of living species, and extrapolate information about the climate at the time those insects were entombed. Fossils recovered from the La Brea tar pits, for example, represent terrestrial species that inhabit higher elevations today. This evidence suggests the area was once cooler and moister than it is now. Mineral Replications In some fossil beds, paleontologists find perfect mineralized copies of insects. As the insects body decayed, dissolved minerals precipitated out of solution, filling the void left as the body disintegrated. A mineral replication is an accurate and often detailed 3-dimensional replica of the organism, in part or whole. Such fossils typically form in places where water is rich with minerals, so animals represented by mineral replications are often marine species. Mineral replications give paleontologists an advantage when excavating fossils. Because the fossil is usually formed of a different mineral than the surrounding rock, they can often dissolve the outer rock bed to remove the embedded fossil. For example, silicate replications can be extracted from limestone using an acid. The acid will dissolve the calcareous limestone, leaving the silicate fossil unscathed.

Absolute Thresholds and Differential Thresholds

Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves. Absolute Thresholds and Differential Thresholds Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves.

The Effects of Technology on Warfare Research Paper

The Effects of Technology on Warfare - Research Paper Example This research will begin with the statement that Clausewitz, Maude, and Graham define war as the â€Å"act of violence intended to compel our opponent to fulfill our will†. War requires a party to defeat its adversary, till such time that the adversary does not offer any more resistance. Violence equips itself with the innovations of science and technology to compete against violence. A strategy is defined as the assimilation and deployment of the objects of war to thwart the opponent. The conduct of warfare depends on the military tactics and strategies employed. Tactics help to put strategies into effect by making decisions that do not necessarily have a long-term effect. With changes in the character of war and advances in technology, strategies and tactics have seen a change in their meaning. This paper explores the effects of technology on warfare and alterations in the internal threads that accompany technological breakthroughs. The paper also addresses how technology re quires a reformulated conceptual change in war-making. The first part of the paper deals with warfare in the early period, before Napoleon began his conquests. It then sheds light on the method of warfare used by Napoleon. The paper explores the use of technology in different wars such as the US Civil War, the First and the Second World Wars, the Gulf War and the Lebanese War, helping to establish how wars were lost or won by using technology and demonstrating its role in war-making. The latter part of the paper examines how technology mandates a subsequent change in internal threads, followed by a conclusion.  For the most part of history, strategies were considered to be the art of how the general conducted warfare and was aimed to tackle problems such as breaking into a fort, arranging the armed forces in a tactical maneuver to give them the advantage over the opponent force etc. Strategies began to change in the past two centuries primarily due to the concept of policies that had the support of the public, international coalitions, and technological advances. As a result, it became increasingly difficult to tell national policies apart from military policies.

What role does social class play Essay Example | Topics and Well Written Essays - 4000 words

What role does social class play - Essay Example Looking at the work of Jane Austen in her novel ‘Pride and Prejudice’ it could be said that the novel is one of the most quintessential novels of manners and etiquettes that has effectively and provocatively described the role of social classes in society. Austen has dealt with the issues of manners, education, marriage, principles and upbringing in a society of the elite gentry of the 19th century England. Similarly, one other novel that has also discussed the subject of social class and its role in the society in a different manner is Room at the Top by John Braine. The novel was written in 1957 and has discussed how social class, desires, and the socio-economic struggles can change the entire course of human life, particularly his love and passion. The novel rotates around a story of young, ambitious man who is struggling hard to find his place in the socially escalating society during the postwar Britain (Austen, 1853; Braine, 1957). In the essay, I would like to explore whether or not the social class as presented in the aforementioned novels, has a similar role in the society. Furthermore, I would also like to study what exactly were the reasons behind the urge to get socially equal in the society. Furthermore, the essay would also discuss whether the same techniques (as discussed in the novels) are being used for the socio-economic struggle in the present day societies or not (Braine, 1957). Considering these questions as the basis of my study, I would like to incorporate the essay with various researches and studies from the past in order to gain data and information on the subject. However, I would only stick to the two main novels that I have selected for this essay for discussing social class and its role. With the help of this essay, I would like to study the fundamentals and the concepts that are associated with the subject and in arts and humanities. It  will help me to broaden my horizon, knowledge and understanding

Marketing in the Media 2013 Essay Example | Topics and Well Written Essays - 1500 words

Marketing in the Media 2013 - Essay Example In accordance to Cant (2006), marketing is mainly associated with any marketing media event since the company can display its latest products. It is paramount to note that marketing is mainly defined as the creation of awareness that a certain product exists through any paid method form of non-personal either through various mediums that include e-mail, direct mail, print, radio or participation in a marketing media activity (Pride & Ferrell, 2013). The major purposes of such events are for promoting and presentation of services, goods or ideas by any identified sponsor who for the purposes of this study is Samsung Electronics Company. There are various examples of mediums that a company can fully utilize, and they include web pages, posters, billboards, radio, print adverts and the television, which includes the mostly viewed television commercial on the new cell phone, the Galaxy Note by Samsung. Sam sung first created and aired the first commercial when the latest Super Bowl footb all game was taking place, and it was shown on television to create effectively awareness on the numerous benefits of the Galaxy Note prior to the marketing media event in Europe. This commercial differentiated the new Galaxy Note from a very particular competitor at the same time targeting a certain specific market segment. This also happened in the marketing media event on September 4th, 2013 at IFA in Europe (Bloomberg, 2013). This unique marketing media event displayed the new Samsung Galaxy Note in a very creative and effective manner that attracted huge numbers of people who were curious on knowing the Galaxy Notes benefits. On the screen was the advert where the features of the Galaxy Note were displayed, and they included the new phone’s screen that is larger, the included stylus, the camera capabilities as well as the video conferencing that the new phone can facilitate. The phone’s camera capabilities include the video; the camera’s features for both t he back and the front and when it is at still status (Bloomberg, 2013). The marketing media event by Samsung at IFA is relevant to marketing since it was taking place at IFA, which is the largest consumer-electronics show in Europe where it attracts many people. It is also an event where various companies display innovations and products, which mainly rival their competitors, and this was an exception to the Samsungs’ activity at the event (Armstrong & Armstrong, 2009). This is an event where various high-flying company marketers usually use their latest expertise and current trends to highlight their products. It is vital to note that such an event will normally be knowledgeable to any marketer with a passion on their professional carriers (Pride & Ferrell, 2011). However, such great events will always have marketing issues that are at stake considering the high level of sensitivity that normally goes with such highly publicized events (Gillespie & Hennessey, 2011). Recent r esearch by notable marketing researchers has extensively shown that such high-level events will have marketing issues that are most likely to take place, and it is therefore, the job of the marketers’ in-charge of these marketing events to strategize on how they will handle such eventualities (Kurtz & Young, 2009). Among the marketing issues that are at stake on such events include the possibility of the event being a failure due

Autonomy, Capacity and Dignified Death

Autonomy, Capacity and Dignified Death Summary: The Council of Europe protects the right of people in terminal phase or dying, to self-determination. But only if the patient is competent, you can make independent decisions about their health. The capacity will be assessed by doctors to consider as valid informed consent. Keywords: Personal Autonomy; Mental Competency; Right to Die; Decision making; Bioethics; Informed consent; Validation Studies. Manuscript The doctor-patient relationship, nowadays, follows the clinical method â€Å"focused on the patient† where the physician has a double task, understand the patient and understand the disease, in this context are key exploring the experience of illness, shared decision making and the search for agreements to which the patient is able to take responsibility for their own salud1. In this manner, it could be considered the patient medical encounter as a meeting of experts, Doctors are experts in medical science and patients are experts in their lives. And this is because modern ethics has transformed the maximum standard Hippocratic â€Å"aegroti salud suprema lex† in â€Å"aegroti voluntas suprema lex†, that is, now is not the health of the sick the supreme law because it is his will (Sass)2. The emergence of the value of personal autonomy has profoundly changed the values of the clinical setting, it must now adapt to the individuality of the sick person. In a democr atic society, respect for the freedom and autonomy of the person must be kept during the illness and fully achieve the process of death3. Ten years ago, on October 19, 2005, the General Conference of UNESCO adopted the Universal Declaration on Bioethics and Human Rights4, which states, in Article 5, it must respect the autonomy of the individual in relation to the power to make decisions. The exercise of this right leads us to define and protect the ideal of a dignified death, and that is if all human beings aspire to live with dignity, die with dignity is also part of a dignified life. Among the fundamental contents of the ideal of death with dignity that enjoy consensus, is the right of patients to receive comprehensive high-quality palliative care. Recommendation 1418/1999 of the Parliamentary Assembly of the Council of Europe, 5 Protection of human rights and dignity of the terminally ill and dying in Article 9, paragraph B, protects the right of the terminally ill or dying to s elf-determination, and also recommends taking steps to ensure that health decision, which elects the patient or their family may be respected, including the rejection of a specific treatment measures. It also recognizes that a death wish of a terminally ill or dying person cannot in itself constitute a legal justification for actions to end his life. In Spain is not authorized euthanasia or assisted suicide and other actions are considered good practice to record the living will to make decisions about the refusal of treatment, the limitation of life support and palliative sedation. With this in mind, we asked if a sick person is able to make a decision about their health, sick people are able to make that decision and at that particular moment? If we believe in informed consent as an ongoing process, communicative, dialogic (spoken), deliberative and conservative, we need a patient with capacity made (competition) to make decisions about the nature of his illness, the effects of it and the risks and benefits of diagnostic and therapeutic procedures, requesting approval to undergo any them6. Thus the purpose of informed consent is obtained; We talk about guaranteeing the rights of patients, empower, protect the patient from unwanted treatment and help you make the right decisions about health care, so that they are correlated with their personal values. The capacity to which we refer is the competition that the doctor can and should evaluate in the clinical practice and is what we call capacity of made or natural7. It is a psychological and clinical concept, defining the psychological skills needed to take, here and now, a certain decisià ³n8. Only if the patient is competent, you can make independent decisions about their health9, therefore, assess the ability of the patient is in fact a fundamental requirement in the process of informed consent. Capacity is the ability of the person to understand the situation it faces, the values that are at stake, the pos sible courses of actions and expected consequences for, then take express and defend a decision that is consistent with their own values. It varies over time, if mental status changes, also capacity10. The Convention for the Protection of Human Rights and Dignity of the Human Being with regard to the application of biology and medicine, the Council of Europe, commonly called the Oviedo Convention, in force since 1 January 200011, in articles 6, 7, 17 and 20 deal with the problem of lack of capacity to consent freely. Thus, the most important ethical argument of the obligation to assess the competence or ability of a patient is the principle of nonmaleficence, for those actions that may cause physical or moral harm to persons should be avoided. And so maleficent will allow the patient natural inability to take decisions, which can cause health damage, such as preventing the patient able to exercise its autonomy to decide. There is also the obligation of beneficence, optimize the part icipation of the incompetent patient in decision-making, by all possible means, to reverse, if possible, your disability, or provide information so that you can participate in the decision the extent possible9. Evaluating and determining the ability to make a medical decision a patient is a task that involves an enormous ethical and legal responsibility. Codes of ethics widely collected an ethical obligation to professionals for consider the patients competence. Historically, the doctors has enjoyed considerable social recognition, for determine the capacity. However, the use of standardized tools for assessment of competence is vital, given that informal evaluations by doctors depend on the idiosyncrasies of each and therefore would be little fiables12. This is the same problem that arose in the United States in the late seventies, when American physicians began systematically applied in clinical practice informed consent. After more than thirty years in this line, it is considered what the best tool available, in health care, for the assessment of the ability to make medical decisions is the Aid to capacity evaluation (ACE)13. Its literal translation would help to assess capacity. Understood the term capacity, from the perspective of bioethics, as a synonym for competence in decision-making. For this, the ACE evaluates the understanding of information, and the ability of the patient to say and communicate a particular medical decision. The ACE is validated in the initial work of Etchells et al, in adult patients who needed to make an informed consent treatments or diagnostic procedures, such as endoscopies performing, transfusion, etc. The ACE evaluates recognition the disorder of convivence and the understanding of informed consent (Etchells at al., 1999)14. It was developed in Ontario, Canada, where these two standards are relevant to the current legislation. Recently, it has been adapted and validated to Spanish (Moraleda et al15), both diagnostic and tre atment processes to make decisions about their disease. The ACE is a semi-structured interview assessment that addresses seven facets of the capacity for real and concrete medical decision assesses the ability to understand (1) the medical condition, (2) treatment, (3) and treatment alternatives (4) the option of refusing treatment; the ability to perceive the consequences of (5) to accept treatment and (6) deny treatment; and (7) the possibility that the patient is in a context of hallucinations, delusions or depression, which can significantly interfere in their decision making. The questions in the first four areas assessed the capacity of understanding. Questions 5 and 6 explore the reasoning. And in the seventh area of mental pathology situations which clearly affect the ability clarified. See Table 1. This tool is considered highly reliable and has a sensitivity of 81% and a specificity of 90%, comparing the judgment of expert medical interview conducted with ACE. Some of the advantages of ACE are its realization in a short time and that is adapted to the clinical case and the specific treatment of each patient. The health professional provides all the information as possible to the patient, and values its ability asking open-ended questions about the decision to take, alternatives, possible consequences, and the possibility of rejecting the offer option. Scores are not added together, to interview the patient about his decision, aspects of understanding of information and the ability of the patient to decide and communicate a particular medical decision are evaluated. This type of semi-structured interview requires a basic training by the professional and helps to classify the patient into one of the following four categories: capable, probably capable, probably incapable or incompetent. And in turn, these four results are divided into two: the incapable of making that decision would be unable and the others are capable. The cut is made according to the criteria of patient autonomy. The principle of respect for persons, of Kantian origin, is based on the dignity of the person, is its moral autonomy, and therefore freedom. It requires that every human being are regarded autonomous and free, imposing respect for their dignity and self determination. Therefore they must be respected their decisions if a person is able, competent and adequately informed. And likewise, this principle requires the development of legal mechanisms for the protection of individuals where these attributes were limited, as in the case of patients classified as permanently incapable. Traditionally, the principle of autonomy is expressed in all its value, it must be considered that an autonomous action must meet three conditions: intent, knowledge and absence of external control. Diego Gracia16 added a fourth condition: authenticity. If an act is intentional, if it has been made with full understanding and without control or external undue influence, but is not consistent with the value system and attitude toward life, typical of who performs it, is not an authentic act, and therefore, it is not t ruly autonomous. The interview with the ACE is a very useful tool, but to doubtful cases or more complex decisions are recommended to complete the interview with other evaluation measures that will help us reduce uncertainty in determining the ability of a patient to a medical decision. In case of incapacity consent is granted of representation. It is considered that an individual is unable if it is not able to make a particular decision at a particular time, at the discretion of the physician responsible for the care, or physical or mental condition and does not allow him to take charge of their situation. Moreover, it is considered that a patient is disabled when a judge has determined this, as stated in Article 199 of the Civil Code, in Spain. And in the case of minors, the consent of the representation will be required when the minor patient (over 12 or 16 years, depending on the decision and under 18 years of age), it is not intellectually or emotionally capable of understand t he scope. With minors, the mission is to demonstrate the maturity, unlike what happens with adults. With the adults is necessary evaluate the clinical disability as it is supposed to be able. Diego Gracia17 recommended that the assessment of mental capacity must be reasonable and reasoned, assessing the circumstances, previous medical history, current psychopathological assessment, family and social support, patient values, and the foreseeable consequences of the decision to take. In certain cases it may be useful the use of a semi-structured interview (ACE) to review the decision-making skills. In case of failure, the use of deliberative method can be helpful to assess each case. Determining the ability of fact (capacity), before taking a decision, in the processes of decision making, it is a habit that all doctor should include in their daily work, is an improvement in the organization and management of resources because it means improving the principles of bioethics with our most fragile patients.

American Poet: Phillis Wheatley Essay -- African American Poet Poetry

American Poet: Phillis Wheatley Phillis Wheatley was an African-born slave in the last quarter of the eighteenth-century in New England. She was born in West Africa and brought to America on the slave ship Phillis. She was, however, much more than chattel-she was a poet. Phillis was the first African American to have a book published. In a time when women were not expected to be able to read or write, and when teaching an African American to be literate was frowned upon, Phillis Wheatley became educated in Latin and English literature. The education of Phillis Wheatley was, for the most part, for the intent of training "a servant and would-be companion for domestic utility," in which they undoubtedly succeeded. However, they "got an intellectual adornment" who, with her knowledge of the poems of Alexander Pope, the "Puritanical whiteness of her thoughts," and ability to write poems, soon became a celebrity among Boston?s social elite (Richmond 18,19). Phillis's published her first poem in 1767, only a few short years after her initial introduction to the English language. Between the time of the publication of her first poem and her first book, Poems on Various Subjects, in 1773, Phillis gained notoriety by publishing elegies in New England newspapers; her most famous elegy being that for a popular Methodist minister, Reverend George Whitefield in 1770. Although Phillis?s poetry was well received throughout New England, there were people who did not believe all of the poetry was actually written by Phillis. Her expertise with the heroic couplet form perfected by her literary hero Alexander Pope and the allusions to classic Greek and English poetry caused the speculation. In order to prove the validity of her poetry, Joh... ...iterature. New York: Norton, 1997. 165-167. O?Neale, Sondra A. "Phillis Wheatley." Dictionary of Literary Biography, Volume 31: American Colonial Writers, 1735-1781. Ed. Emory Elliot. Princeton: Gale, 1984. 260-267. Richmond, Merle A. Bit the Vassal Soar: Interpretive Essays on the Life and Poetry of Phillis Wheatley and George Moses Horton. Washington, D.C.: Howard UP, 1974. Walker, Alice. "In Search of Our Mothers? Gardens." The Norton Anthology of African American Literature. Ed. Henry Louis Gates Jr. New York: Norton, 1997. 2383. Wheatley, Phillis. Poems on Various Subjects, Religious and Moral. New York: AMS Press, 1976. Rpt. of Poems on Various Subjects, Religious and Moral. Philadelphia, 1786. ---. "To His Excellency General Washington." The Norton Anthology of African American Literature. Ed. Henry Louis Gates, Jr. New York: Norton, 1997. 177.

It Is Difficult to Remain a Bystander in the Face of Conflict. Discuss. Essay

In any discussion of conflict it is important to consider the many types of conflict that can be experienced and the likelihood of remaining aloof from the ideological, emotional, physical, moral and spiritual dimensions of conflict. Conflict in general can be found in all of human history and in its reflection in art, poetry, literature and in the everyday experience of humanity. Moral dilemmas, property and border disputes, lovers’ spats, sibling rivalry, broken hearts, jealousy, envy and lust for power. The list is long, many people have sought to find a way to remain neutral but are inevitably drawn into conflict compelled by conscience, desire or belief, or are swept up in conflict as just collateral damage. By definition a bystander is a person present at an event or incident but does not take part. Conflict can show its face in many forms. But it’s not the nature of the conflict that can draw people from the sidelines; it can be the situation the person is faced with and completely reliant on the belief they hold and their moral constitution. A common real life example is when you pass a mugging in progress. You’re faced with a dilemma, to either help the stranger and risk physical harm to yourself or leave the stranger to his fate and remain safe yourself. It is not the situation of conflict that pulls onlookers into the fray, but the strength of an individuals will that plays the main role in whether one becomes a martyr for a cause or cowers. Galileo is faced with a similar situation where he is troubled by a spiritual and strong moral conflict where he must choose between science or faith. It was difficult for Galileo to remain a bystander, the inquisitive nature and the constant drive to seek the truth of how the celestial satellites behave given to him by Bertolt Brecht. Brecht used Galileo as a tool to illustrate that a man with passion can find it difficult to remain a bystander in the face of conflict â€Å"unhappy is the l and where heroes are needed† Galileo saw himself as that hero, plagued with the task of educating Italy and the world. This task he bestowed upon himself resulted in much dispute between the church’s teachings and Europe. Galileo is also shown as ‘only human’ a man of flesh and blood that â€Å"enjoys the pleasures of life† but when faced with the threat of physical torture he quails. He It may be true that a person with passion may be easily stirred to rise to the challenge of a spiritual or moral debate but conflicts of a physical nature, such as open conflict or a battle between ideological beliefs allows little choice to the surrounding bystanders to remain uninvolved â€Å"sooner or later†¦one must take sides. If one is to remain human† in Vietnam war many people took sides but just as many were ignorant and unwilling to partake in the violence and ideological conflict that was raging throughout South-East Asia. As the red wave of communism swept south-west endangering the old colonial powers. It was as if a hornet’s nest was struck. War pulls people, unwillingly towards it, to feed itself and to grow. The peasants were hit the hardest in the Vietnam war. â €Å"You and your like are trying to make a war with the help of people who just aren’t interested.† â€Å"They don’t want communism.† â€Å"They want enough rice,† â€Å"They don’t want to be shot at. They want one day to be much the same as another.† The peasants were used as pawns, seen as cheap human shields and laborers. The communists used villages to hide â€Å"it’s no use†¦After every attack the Vietcong hide their weapon and disguise themselves as farmers† using them for their own protection and gain. Equally the French and the communist used them to harvest the rice fields. ‘For in war, food is more valuable than gold’. For the peasants they had little understanding of the battles that raged around them but their ignorance did not protect them from stray bullets or mortar explosions. The quiet American explores a wide range of conflicts from the physical realm of open conflict to the ideologica l. Graham Greene through the polar opposite characters of Pile and Fowler illustrates that remaining uninvolved and untouched by these two forms of conflict is impossible. Through the large difference between the two characters we can see that there is no specific type of person that becomes â€Å"engage† when conflict arises but it is human nature to become involved. Fowler with age and experience, made bitter by the world and human nature and proudly unbiased in his views towards the conflict around him and Pile with youth, inexperience and a gentle simplicity of human nature. The stark contrast is a metaphor of how anyone can be drawn into conflict, even without noticing in Fowlers case. Fowler was shocked into action by Piles simple mined motives of the bombing and the simplicity in which he saw it. â€Å"Innocence is a kind of insanity† and Piles insanity caused many to become involved. The matter in which one stays detached from internal conflict such as matters of love is much more complicated. History and literature is ripe with stories of, kingdoms falling, Machiavellian politicians and heroes prevailing in the name of ‘love’. The human race is obsessed with the idea of love, whether it be love for one’s country, for one’s friends or one’s wife or husband. It is difficult to remain aloof from the desire and the calling we all secretly crave. Phuong is an interesting case. She managed to remain relatively independent from the two men who were fighting for her hand. This might be due to the cultural differences in the belief of love and duty of a woman, â€Å"she doesn’t love like you or I† compared to the mindset of a western woman. Greene uses Phuong as a metaphor for Vietnam. A silent, fragile thing with Fowler representing the old Colonial powers such as France and England While Pile representing the new age of America. Both fighting for supremacy over her. It may be true that remaining a bystander when one is confronted with conflict is challenging but it is not the conflict itself that is to blame. It is difficult to remain a bystander in the face of conflict, but not for every situation. Each situation of conflict has a host of factors at play such as the type of conflict as well at the person affronted. Whether it is by choice or involuntarily our world and society is based upon conflict and how we deal with it. It may be safe to remain a bystander when faced with conflict.